Wednesday, 18 June 2014

Tips For Organising A Bloggers Event

I've organised a few events now with a range of people for different causes, but the Bloggers Teaspoon was by far my favourite to organise and implement. My heart lies with charity events and raising so much money for Lupus UK as worth all of the hard work. This was also my first time organising a bloggers event, so because of the different target market was a different challenge al together. There are so many blogger event now and bloggers often underestimate how much work is involved and assume that its easy. With that in mind here are a few things I've learnt along the way.

Have a clear vision
Sit down either by yourself or with the person/people you'll be working with and write down everything. When Becca and I first decided to work together we had so many ideas, from swishing to a market, but we had to work out what was viable. Vendors, sponsors and attendees will expect you to now everything about you event. Ask yourself some simple questions

What do I want to do?
Who do I want to invite?
What will be the end goal
Why should people attend?

Once you know the answers to the above you have your vision, now build it!

Be professional
This might sound either completely obvious or quite confusing to you. If you're in the latter camp consider this; would you go to a restaurant if you'd heard nothing but bad things? Companies expect professionalism from event organisers even if this isn't your job. I know it can be easy to bitch on Twitter but don't- it could get back to the company and they could end your agreement and it makes you appear very childish. When emailing or meeting a vendor be polite and gracious, be friendly but remember these people aren't you're best friends and could take offence at your "humour". If you encounter trouble you are expected to act in a professional manner too, you cant ban someone from your event because you don't like them or start an online argument with a vendor

Communication is key
Myself and Becca spoke pretty much every day for two months, of course it wasn't all about the event as we are close friends, but we told each other everything that we had worked out and forwarded all emails to each other. Communication helps build trust, and if there is a communication breakdown you can forget things and everything can fall apart. Its equally important to stay in touch with vendors and sponsors, if this is difficult hound them until you get a response. Sponsors want to know what they're getting for their money so don't keep them in the dark and promote them as much as possible.

We found the best way to get the word out about Bloggers Teaspoon was to use our own hashtag on twitter. In every tweet about the event- be it links to tickets, new sponsors or just interacting with other bloggers we used #bloggersteaspoon and encouraged others to do the same. This meant that not only did we get our name out there, but the bloggers attending were also able to connect with one and other. We didn't just promote and stay connected via Twitter though, again we used the hashtag on Instagram and created an event on Facebook

Congratulate yourself!
Yes it can be a lot of stress and its probably been a bumpy ride to get to event day, but its here now and if you don't take a moment to breath and celebrate your successes it will pass you by in the blink of an eye. A big moment for me was half way through the event when Becca and I both just stopped and went "we've actually done it!" I guarantee that if you stop stressing and enjoy yourself you'll look back and remember the time fondly

Do you have any tips for organising events?


  1. This is a really helpful post, Rachel! I'd love to organise an event and this has made me slight less afraid of it! :)

    Chelsea xx
    Love in Modern Life

  2. I'm very impressed with you for taking such an endeavour on, I definitely am not cut out for organising large scale events, it's my idea of a nightmare. Great tips.


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